One thing you might not know about Marc Jacobs: The man always smells ridiculously good. We caught a whiff of him as he breezed past us backstage at his fall 2010 show and the lingering scent left us blushing. But just when the color finally drained from our cheeks, the racy Juergen Teller-shot ad for Bang—Jacobs’ much-anticipated men’s fragrance—hit the Web in May. Now, two months later, the on-counter date of the new scent is almost here (it debuts Friday) and the Internet is abuzz.

Today marks the launch of Bang’s Facebook page and on Friday, when Bang becomes available, so does a new game—aptly titled “Bang! You’re It”—which will allow Facebook users to “bang” their friends and crushes virtually. Though sexually suggestive, Jacobs is quick to note that the word is multifaceted and has a variety of meanings: “When the word ‘bang’ came to me, I liked that it was a sound and also that it felt like something was finished, done, end of story and, you know, kind of complete.”