Dr. Dre is attempting to give Diddy Beats a run for it’s money with his new line of headphones “Beats By Dre”.  The first commercial for the new product line features Lebron James and comedian Affion Crocket.

About Beats By Dre

“People aren’t hearing all the music. Artists and producers work hard in the studio perfecting their sound. But people can’t really hear it with normal headphones. Most headphones can’t handle the bass, the detail, the dynamics. Bottom line, the music doesn’t move you. With Beats, people are going to hear what the artists hear, and listen to the music the way they should: the way I do.”

Props: Ice